Targeting Your Customer | Database Design and Maintenance
Software and Platforms


Targeting Your Customer

Of all advertising media, direct mail can be considered the most personal and selective. The success of a direct mail campaign can largely be attributed to identifying and reaching a very specific audience. With the rapid growth in the information and communication industries, targeting your market has never been easier. At Thomas Lee Printing & Mailing, Inc. we will help locate your target market and review options to effectively

Directory Cover: Lake View Country Club click to enlarge

reach that market.

The easiest way to reach your target audience is to purchase a mailing list. We will supply a mailing list tailored to your specific needs, from business to residential, local to national, with nearly any demographic selection you need. We can also take an existing mailing list and apply demographic and psychographic data to provide you with valuable information about your existing customers. The possibilities are virtually endless.

If you already have a mailing list or need one maintained, we offer a full range of data management services to meet your needs.

We operate on a PC-compatible platform and have a wide variety of hardware and software to manage any job. We also design and maintain databases for many clients and can customize a system specifically for your business.

We correct and verify all lists we maintain and all lists provided to us against the U.S. Postal Service national database. Delivery point barcode and carrier route codes are added to qualify lists for maximum postage discounts. Upon request, we are able to submit a list for carrier sequencing to gain even bigger discounts where practical. We also have very powerful software that will merge-purge, segment and output your data in the format of your choosing.

Another feature of our management information services is high quality laser personalization of letters and envelopes. Less generic than labels or "Dear Friend", personalization increases the readability and response of most direct mailings. We can scan photos or signatures into the letter as well, adding that extra 'personal' touch.

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